Humana Turkey
digital advertisement
project.
brief
Humana wanted to highlight baby food products with online advertising in order to increase its mindshare.
approach
Using Google’s programmatic
advertising models, we targeted couples who had just had a baby or had been expecting. We aimed to increase brand awareness by showing banners on popular news channels.
results
As a result of the plan we achieved a total of 2.551.981 impressions and a CTR of 0,71%.
2.
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total impressions
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0
ctr
2.
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total impressions
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ctr